Privacy & Cookie Policy
This Privacy Notice describes how we collect, use, share, and otherwise process your personal data when you use our website and services. “AUTHENTIC,” “we,” “our,” or “us” refers to Get Authentic Book Reviews LLC and its relevant affiliates involved in the processing of personal data.
AUTHENTIC controls the personal data discussed in this Privacy Notice unless specified otherwise. If you have any questions or concerns about this Privacy Notice or its handling or believe that your personal data has been provided to us improperly, you may contact us using the information in the “Contact Us” section.
As a service provider, AUTHENTIC receives, processes, and stores certain information, including personal data, on behalf of our customers. In the normal course of using the services, our customers input electronic data into our systems, which may include personal data. We use this information to respond to your requests for information and to provide our services to you. We may also collect information automatically as you use our services, but we typically do not associate this with you as an individual.
Collection of personal data
- Personal data we collect directly from you: We collect personal data that you choose to provide to us when you fill out forms (for example, a ‘Contact Us’ form) on our website or mobile app, correspond with us by phone, email, or otherwise using our contact details, provide invoicing details for any charged service, or request or access customer support. This personal data may include your name, book information, e-mail, payment information, username and password.
- Personal Data we automatically collect – if you visit or interact with our website or emails, we may collect information about your device, the pages you view, the length of time you spend on a page, links you click, emails you open, and other actions you take when accessing our website using cookies, web beacons, and similar technologies. We also use website tracking technologies and log files to observe your activities, interactions, preferences, transactional information, and other computer and connection information relating to your use of our services. Such information may qualify as personal data and may include your IP address, domain, browser type, operating system, mobile carrier, and ISP; the date and time of your visit; and the URLs of websites from which you arrive or leave our website. See also our Cookie Policy to find out more. In addition, when you log into our services, we collect user credentials and profile Privacy Notice Page (name and other contact information) of our customers’ authorized users and account administrators.
- For our legitimate commercial interests, we will use your personal data (both on an aggregated and individual basis), such as your contact details and your electronic identification data, to contact you for marketing purposes per your marketing preference or for other commercial or administrative purposes if you are an existing AUTHENTIC customer, such as providing support or sending you policy updates or change notifications.
- Improvements: We may also use your personal data to analyze, develop, and improve our website and services. We work with third-party service providers, such as Google Analytics, to help us determine what features, posts, or other statements are of most interest to our customers and prospective customers. This enables us to assess what may interest you, measure or understand the effectiveness of our advertising, deliver more relevant content and service offerings, analyze trends, and assess and improve the overall user experience for our services. Often, such analysis is completed without using any personal information or attempting to identify a particular user.
- Personalization: Based on your historical use of our website, we may customize our offerings to you with more targeted advertising or other marketing materials based on your personal preferences and experiences.
- Security of our website and services: We may also use your personal data to investigate suspicious activity, to detect and protect against security issues, and to verify accounts and activity.
- Compliance with contractual obligations: We may process your personal data to review compliance with the applicable usage terms in our customer contracts and to assess the capacity requirements of our services to the extent necessary to ensure adherence to the contractual terms from a usage and capacity requirements perspective.
- Business Contact and Customer Relationship Management: We may process your personal data, such as billing and contact details, to allow us to manage our customer relationship.
Any personal data referred to above may be used to comply with our legal obligations, such as maintaining appropriate business records, complying with lawful requests by governmental agencies and public authorities, complying with judicial proceedings, court orders, or legal processes, or otherwise with applicable laws and regulations or pursuing remedies available to us, defending legal claims, and limiting our damages.
Sometimes, we will ask for your consent to process your personal data, such as when we are legally required to obtain your consent for marketing purposes. You can withdraw your consent at any time without stating any reason by contacting us using the information in the “Contact Us” section below.
Retention of your personal data
AUTHENTIC will retain your personal data for as long as necessary to fulfill the purpose for which it was collected or as required for our legal obligations. Unless we inform you otherwise, this will usually be three years after our last interaction with you, plus the length of any applicable statutory retention period following such activity. If you wish to cancel your account or request that we no longer use your information to provide you with services, please contact us using the information in the “Contact Us” section.
Personal data will be handled in the following manner:
- Considered as confidential in nature.
- Stored appropriately in light of the sensitivity and confidentiality of the information.
- Be retrievable.
- Be disposed of appropriately to prevent it from being accessed by unauthorized persons.
Use of cookies and other tracking technologies We use common information tracking tools, such as cookies, clear GIFs/pixel tags, JavaScript, web beacons, local storage, log files, and other similar technologies which automatically collect certain usage information as you navigate our website, emails, marketing material, and services. When you visit our website, we may observe your browsing activities and automatically collect information to track user engagement, store your preferences and settings, provide for targeted marketing and advertising, and personalize content. When you read or download our marketing emails and materials, we may collect information to improve your user experience and our service offering, including your email address, your IP address, which files you open, and how long you view those files. We collect information derived from our cloud service’s performance, use, and operation, including the number of records, the number and types of transactions, configurations, and reports processed in our service, IP addresses, log files, and other usage statistics described below. More specifically, when you use our cloud service, our server automatically collects certain browser or device-generated information, which may in some cases constitute personal data, including but not limited to your domain, your IP address, the date, time, and duration of your visit; your browser type; your operating system; your mobile carrier; your ISP; and other information about your computer or device. We gather this information to help us track bugs and errors, improve the performance and functionality of our services, verify account credentials, maintain the security of our services, review capacity requirements and compliance with usage terms, assist our customers in analyzing the effectiveness of our services and monitoring user adoption, and in assessing and improve your user experience. We typically do not combine this activity information with other personal data we collect about you except as permitted by law.
Cookie Policy
Subject to your consent, where required by applicable law, our website uses cookies and similar technologies (“cookies”). This Cookie Policy describes the different types of cookies we use on our website. Insofar as the information collected through cookies constitutes personal data, the provisions of AUTHENTIC’s privacy policy apply in addition to this Cookie Policy.
What is a Cookie?
Cookies are small files of letters and numbers that are downloaded onto your computer, mobile, or other handheld device when you access certain websites. These text files can be read by these websites and help to identify you when you return to a website. Cookies can be ‘persistent’ or ‘session’ cookies. Persistent cookies remain on your computer after your browser is closed, while session cookies are deleted automatically once you close your browser.
“First-party” cookies are cookies set by the website you are visiting. Only this website can read them. In addition, a website can potentially use external services, which also set their own cookies, called “third-party” cookies.
What Cookies do we use?
We use cookies to better understand how people use our website and to continuously improve their online experience. For example, we may remember that you have visited our site before, customize elements of our website, and collect anonymous statistical information about you and how you use our website, including how long you were on the site.
Our website uses “third-party” cookies generated by reputable companies we work with to analyze how it is used and to deliver targeted advertising to users when they log in.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. Those companies may use them to build a profile of your interests and show you relevant ads on other sites. If you do not allow these cookies, you will experience less targeted advertising.
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions you take that amount to a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Google Analytics
To the extent that you have given your consent, Google Analytics, a web analysis service provided by Google LLC, is used on this website. Google Analytics is a web analytics service provided by Google that uses Cookies to help us analyze how users use our website.
The information generated by the Cookies about your use of our website will be transmitted to and stored by Google on servers in the United States. On our behalf, Google will use this information to evaluate your use of our website, compile reports on website activity, and provide other services relating to website activity.
In addition, we may use the information Google collects about your use of our website for marketing purposes.
During your website visit, the following data is collected, among other things:
- The pages you visit, your “click path.”
- Achievement of “website goals” (conversions, e.g., new registrations.)
- Your user behavior (for example, clicks, dwell time, bounce rates)
- Your approximate location (region)
- Your IP address (in shortened form)
- Technical information about your browser and the end devices you use (e.g., language setting, screen resolution)
- Your internet service provider
- The referrer URL (via which website/advertising medium you came to this website)
How to Manage Cookies
No cookies that are not strictly necessary will be placed on your computer or mobile device without your prior consent. You can consent globally or by purpose or reject your consent by clicking on a web pop-up. Your consent is voluntary. You can withdraw your consent at any time.